Consumers were unfamiliar with the Matador brand. Client challenged us to create a commercial idea that would help increase consumer awareness by communicating that Matador is “fuel on the go” that will stick with their target longer. Additionally, Matador is located in the chip aisle. How can we drive consumers there and encourage trial/purchase?

The Insight: Our target’s a no bull kind of guy. He’s an unapologetic straight shooter looking to get the job done. Every job. All the time. Done. And he expects the same from his snacks. Because even the hardest, straightest of shooters needs a pick-me-up to get them thru the day.

The Strategy: Establish a connection with shoppers and consumers with a memorable rally cry. Knowing that many are unfamiliar with Matador, we can give this brand a distinctive voice and attitude. By focusing on a central benefit, our protein-powered fuel, let’s prove Matador’s the tool and quick fuel he needs to conquer any task, no matter how menial, throughout his day.