Equelle was ready to build their visual identity. Equelle is a menopause supplement designed to reduce hot flashes in women. Most brands that live in this category feel dated and lack personal connection. We wanted to create one that felt fresh and elevated and positioned menopause, and the women going thru it, in a modern way.

I led a team of stellar creatives to build this brand from the ground up. Everything from the brand pillars and design intent to the web/mobile UX experiences to the CRM strategy to their social presence.